- The need-state identification – The part where
you have to understand and define the need for which you need to present
- The concept formation – The part where you need
to brainstorm, whiteboard, let ideas concoct, marinate, brew
- The idea representation – The part that could
decide if your audience is going to pay attention or go to sleep
- The detail preparation – The part which is most
underrated and which invariably comes to bite you in the backside
- The verbal articulation – The actual part where
your audience could be paying attention or asleep
